Prada Boost Their Sales Figures

Luxury charcoal proved that it was able to resist the global economic crisis turns. Prada SpA cobalt blue tote sells for U.S. $ 2,200 per bag, reported a jump in full year sales figures.

Manufacturer of leather bags and shoes origin Milan, Italy this print sales totaling € 3.3 billion (U.S. $ 4.4 billion) in the year ending in January. This figure grew 29% over the same period the previous year.

Prada noted, the sales for the last three months of its fiscal year, growing 14%, if not counting rate movements. The achievement is higher than rivals such as PPR SA, the owner of Gucci which recorded growth of 12%, or Hermes International SCA is 19%.

Prada already pretty sure print growth because consumers spend more money for a more expensive product. On the other hand, Asian tourists also helped sales in Europe.

"The strength of our brands, the ability to interpret and anticipate market trends, as well as our global retail network, in line with long-term growth strategy," said Patrizio Bertelli, Chief Executive Officer (CEO) Prada.

Almost all the Prada sustain performance. Sales in his hometown, Italy up 19%. While the rest of Europe grew 33%. In Asia Pacific, sales grew a healthy 23%.

Sales of products supported by Prada and Miu Miu brands targeting youth. Prada currently operates 461 outlets themselves.

Citing data compiled by Bloomberg, in mid-noon, Prada shares rose 3.25% to USD 74.7 per share in Hong Kong.