Car Recall And Global Demand

Car Recall have been circulating in the market recently and its happen again. Automotive manufacturer Toyota reportedly will attract 1.3 million cars (globally) of their products due to the air bag (airbag) that suddenly inflate accidentally. In fact, air bags are designed to inflate if the vehicle had an accident for the driver and passenger in the front seat does not experience excessive collisions.

Toyota is not the only company to do a recall. In recent years, other automakers do the same due to a mechanism that is not working as desired. In 2012, according to Reuters, Toyota recalled millions of cars because of the power window. Attracted nearly 500 thousand Honda CR-V in the U.S. and Europe because the power switch prone to burning. While BMW attract 1.3 million cars because of problems covering the battery cable.

This phenomenon seems to becoming more frequent recall. The recall vehicles already in circulation was demonstrated automakers responsibility for safety of motorists. However, on the other hand, it shows the increasing competitive pressures in the automotive industry. The producers are faced with the challenge to retain market share and even tried to increase the percentage of mastery is to become market leader.

Thus, the target production and sales targets will continue to be encouraged. The problem is then how to meet these targets? Increased speed in meeting the target will affect the extent to which the quality of production can be maintained. Can control quality as it should be so defective that could potentially occur can be avoided?

Recall of events demonstrate that quality control should be rethought amid rising competitive pressures. Recall harm consumers and negatively affect the brand. Thinking again about quality control and perhaps even about the competition, therefore, should be done to reduce the volume and frequency of recall. Growth like what should be the target of the company?

Meet the demands of production and sales targets encourage manufacturers submit certain parts production vehicle to another vendor. Toyota floor mats cases in the United States in 2010 as an example. Time pressure to meet targets could potentially reduce the quality of the product as they may become loose control. Vendors have rushed to send spare parts required automakers that assembly process is not hampered. Still can the vendor meet the standards set?

Some management experts say that in the present era of product and service quality problems should have been completed and the company can focus on improving the quality of customer relationships. However, recall that increasing phenomenon indicates that the quality remains an important issue, especially when the pressure of competition in the market continues to rise.

Quality of customer relations can not be improved if the quality of products and services decreased due to companies vying quickly convey (to deliver) products and services to consumers and pursue growth targets